Gmail is the best web-based e-mail I've used, but it's not perfect. The ads are subtle, but I hate them because I know that they're automatically generated through certain keywords in my e-mails. I feel like it spies and assumes things about me. I understand that no human ever looks through my e-mail, but I still don't like it. A friend of mine wrote me from Maui and to the left were a bunch of "adsense" type ads about where to stay in Maui and something about Maui nightlife. I hate that. As IF I care about your zillion dollar hotel package. If I go to Maui I'm cheaping out and being a bum. I'd rather put up with Yahoo's annoying Lavalife ads.
I stay with Gmail, though, because of the auto save which has saved my life a lot of times, and because the format is so user-friendly. And of course there's all that space.
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